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5 tips for writing an advert that turns browsers into buyers
It’s so exciting, you’re ready to make a change and move to a new property! But before you can get stuck into planning your new décor, you have to tell the world how great your current home is and convince them to make a great offer.
Brainstorm everything you know, love and loathe about it
This includes the good, the bad, and the indifferent.
4 bed, 2 bath? Great.
Catches warm morning light in the breakfast nook? Awesome.
Drive a little overrun with plants? Not a deal breaker.
Providing concrete facts and capturing the buyer’s imagination is what makes a listing great, so arm yourself with knowledge and the next steps will be more fun than you realise.
Identify key info you plan to include
Certain facts about the property must go in, so start with them. Size, location, expected features. Lay them out clearly.
It may seem better to leave off some details (like your wildly overrun driveway), a buyer could potentially find charm in them, so try and make interesting points instead. The drive isn’t overrun, it’s naturally private and secluded.
Focus on the positive!
Using historic information or other unique facts about the property and surrounds to give it character.
Target Audience
Consider the potential buyer you want to attract. Is your property best suited for a busy executive? Or do you want to attract a larger family?
Writing a narrative will help customise your advert to attract the audience you think will be best suited to your property. Set the scene for imagination so potential buyers can view themselves making it their home.
Don’t forget to leave them wanting more by leaving some mystery – think about your target audience and what would make them pick up the phone. For example, a children’s playhouse is a great value-add for a young family property, so hint at how amazing it is by referring to it as a “tea-party paradise”. You’re allowed to have a little fun with your listing body!
Click here to know more about the business
5 tips for writing an advert that turns browsers into buyers
It’s so exciting, you’re ready to make a change and move to a new property! But before you can get stuck into planning your new décor, you have to tell the world how great your current home is and convince them to make a great offer.
Brainstorm everything you know, love and loathe about it
This includes the good, the bad, and the indifferent.
4 bed, 2 bath? Great.
Catches warm morning light in the breakfast nook? Awesome.
Drive a little overrun with plants? Not a deal breaker.
Providing concrete facts and capturing the buyer’s imagination is what makes a listing great, so arm yourself with knowledge and the next steps will be more fun than you realise.
Identify key info you plan to include
Certain facts about the property must go in, so start with them. Size, location, expected features. Lay them out clearly.
It may seem better to leave off some details (like your wildly overrun driveway), a buyer could potentially find charm in them, so try and make interesting points instead. The drive isn’t overrun, it’s naturally private and secluded.
Focus on the positive!
Using historic information or other unique facts about the property and surrounds to give it character.
Target Audience
Consider the potential buyer you want to attract. Is your property best suited for a busy executive? Or do you want to attract a larger family?
Writing a narrative will help customise your advert to attract the audience you think will be best suited to your property. Set the scene for imagination so potential buyers can view themselves making it their home.
Don’t forget to leave them wanting more by leaving some mystery – think about your target audience and what would make them pick up the phone. For example, a children’s playhouse is a great value-add for a young family property, so hint at how amazing it is by referring to it as a “tea-party paradise”. You’re allowed to have a little fun with your listing body!
Click here to know more about the business
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