Thursday, 26 May 2016

Why ‘you get what you pay for’ is a myth

Why ‘you get what you pay for’ is a myth

It seems that whenever things aren’t going quite as planned, there’s always someone in the wings, ready to pop out and say it’s because you didn’t spend enough. The truth is price and value have long since parted ways, and paying more for something no longer provides the same guarantee of value it once did.
Quite the opposite actually. Some of the best, most successful and VITAL services being used today are free. In fact, if they tried to start charging even a single pound, users would riot.
Not because the services aren’t providing sufficient value, but because the benchmark has been set at zero cost.
Facebook, Twitter, Instagram, Pinterest…all free.
Gmail, Outlook, Yahoo…all free.
LinkedIn, Jobsite, Monster…all free.
We couldn’t even imagine life without these services, yet flat out refuse to consider a user-pays system. Their value has nothing to do with the price.
There are some in the real estate industry who are challenging the benchmark of high commissions, realising that the way buyers and sellers interact has changed and the old system is no longer viable. Some allow commission haggling, some charge a fixed commission, while some others charge a flat listing fee. While any estate agent that challenges the status quo of archaic years gone by is to be applauded, we believe they don’t go far enough.

The year ‘free’ became the new normal
Ownersellers is the first agency in the world to not just re-evaluate the old commission system, but to forcibly wipe it out. We’re doing exactly the same things as other agents who have attempted to be more competitive, but we’ve gone even further. To zero commission. Free.
We don’t believe sellers should pay 1.5-2% commission + VAT just to put a listing on the major estate sites. We don’t even believe sellers should pay £700 like other online agencies charge. You’re doing the work to sell your property – why should any hand be taking money from your pocket?
Ownersellers gives back the control and sets a new benchmark for the industry. Free.
You have full flexibility of viewing times, there are no hidden catches or fine print, and you still get the same service that used to cost thousands.
We’re real people, providing real value. We just happen to be the first.

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